Privacy Notice
Effective Date: [ 7,10th,2025]
This Privacy Notice describes how Caterpillar (Qingzhou) Ltd. (“Caterpillar”, “We”, “we” or “us”) processes and protects personal information collected through SEM e-service mobile application software (“App” or “this App”).
This Privacy Notice is consistent with Caterpillar’s Global Data Privacy Statement which is available at http://www.caterpillar.com/dataprivacy.
Before you use this App or the services on the App, please review this Privacy Notice carefully. Please only use this App, or the services on the App, after you have fully understood and agreed to the content of this Privacy Notice. If you disagree with any content of this Privacy Notice, please stop using this App. By continuing to use this App, you confirm that you have acknowledged, understood and agreed to the content of this Privacy Notice. If any applicable law or regulation requires us to obtain your separate consent under certain circumstances, we will do so in accordance with the requirements of those relevant laws or regulations.
PART I WHAT IS PERSONAL INFORMATION?
For the purposes of this Privacy Notice:
We will not collect or process your sensitive personal information unless we have obtained your separate consent in accordance with applicable laws and regulations.
This Privacy Notice will help you understand the following:
1. How do we collect your personal information?
2. How do we use your personal information?
3. How do we use Cookies?
4. How do we share your personal information?
5. How do we safeguard your personal information?
6. How do we store your personal information?
7. How do we dispose of your personal information?
8. How can you manage your personal information?
9. How do we process the personal information of children?
10. How will this Privacy Notice be updated?
11. How can you resolve a dispute?
12. How can you contact us?
Section 1. How do we collect your personal information?
Caterpillar only collects personal information insofar as it is necessary to achieve the purpose of the processing, in accordance with the requirements of laws and regulations and following the principles of lawfulness, fairness, necessity, and good faith. The categories of personal information we collect from you under different circumstances are described hereunder.
We collect the following Personal Information that you voluntarily provide to this App:
Our system automatically collects the following information when you use this App or any of its services:
Section 2. How do we use your personal information?
Caterpillar will explicitly describe to you the purposes for processing your information in strict compliance with applicable laws and regulations. Caterpillar’s ongoing use of your personal information will be consistent with the purposes for which your information is being processed. This may include processing your personal information for purposes reasonably related to the original purpose for processing.
Personal information may also be processed in order for Caterpillar to meet applicable legal requirements, such as making necessary filings with government agencies, complying with judicial orders to provide information, fulfilling contractual commitments, and as necessary in connection with Caterpillar’s needs to protect its rights and property.
We describe hereunder categories of personal information that will be processed and the relevant purposes and methods of processing:
Categories of Personal Information | Purposes and Methods of Processing |
Individual Contact Information (name, company name, cell phone number, email) | To enable communication with you, provision of after-sales service consultation, maintenance consultation, and machine management consultation; provision of technical materials of products according to your requests; archive and management of Customer Support Agreement (“CSA”); and improvement of our products or services. |
Cell phone number, username and password you created when registering to this App), email address, country or region, details of address, zip code (optional) | To create an user account for you, verify your identity and enable you to log on and access this App; to match the customer master data created by dealers so as to activate your customer account and electronic warranty card. |
Application browsing records (click records, visit date and time) | This App will save your application browsing records as logs on your cell phone’s local storage space. Only in the case that any error occurs during your use of this App or the services on this App, after your confirmation and submission of the error report, we will collect your application browsing records so that to facilitate the analysis and rectification of the error that occurred. |
Product serial number | To display as equipment information in the equipment management report; to enable the association of parts and technical materials with machine model and product serial number, so that you can retrieve, view and obtain parts atlas and service manual online; to facilitate the registration, management and analysis functionalities related to CSA and customer service; to enable the provision of after-sales services by dealers for the SEM equipment you own. |
The nameplate and the panoramic picture of the product | To assist in verifying that the user has the authority to control or manage and maintain the machine with the corresponding serial number |
Section 3. How do we use Cookies?
(1) Cookies
Cookies, and other similar device information identification technologies, are commonly used on the Internet. When you browse our App, we or our third party partners may use relevant technologies to send one or more Cookies or anonymous identifiers (hereinafter referred to as “Cookies”) to your device. Cookies are used to collect, identify and store information relating to your visits to and use of this App in order to enable us to provide you with a better user experience and services. You may erase browsing records, including Cookies, by using the relevant ‘erase cache data’ function, which is provided by most browsers. You can also modify to what extent you accept or reject our Cookies, however, you may not be able to use certain services or functions if such services or functions are based on any Cookies which you reject.
For more details on Cookies, please review our Cookie Statement at https://www.semdcp.com/Cookie.
Section 4. How do we share your personal information?
We may:
We use a unified identity authentication system deployed by Caterpillar Inc. Therefore, when you register and log on to this App, we will transfer your account information to Caterpillar Inc. in the United States of America for identity authentication, and for enabling you to complete registration and logon. Caterpillar Inc. will use your personal information in consistency with the purposes and methods as described in this Privacy Notice.
In each case, transfers of personal information is subject to applicable laws and the Caterpillar Global Data Privacy Statement (including its appendices) (for details, please refer to http://www.caterpillar.com/dataprivacy).
Please note:
Section 5. How do we protect your personal information?
We use reasonable measures, including information technology security measures and physical security measures, to protect personal information. We choose appropriate measures based on risks in relation to the processing of personal information, the sensitivity of personal information and applicable legal requirements. We require all persons to comply with applicable security policies related to personal information when using the App.
If you find that your personal information, especially your account or password, has been leaked, please contact us immediately by using the contact information listed herein so that we can take appropriate measures per your request.
Section 6. How do we store your personal information?
Caterpillar will store personal information collected and generated in China within the territory of China.
We will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. Details of retention periods for different personal information are available in our Data Retention Policy. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risks of harm from unauthorized use or disclosure of the personal information, the purposes for which we process the personal information and whether we can achieve those purposes through other means, as well as the applicable legal requirements, including Article 19 of the PIPL.
Section 7. How do we dispose of your personal information?
When personal information is no longer necessary, or in any event, after legal authority to store it has expired, personal information will be destroyed in accordance with applicable law and pursuant to procedures established in accordance with the relevant Caterpillar system or process.
Section 8. How can you manage your personal information?
Caterpillar takes steps to maintain the accuracy and completeness of personal information. Under applicable circumstances, by law you have the right:
If you want to exercise your right(s) as described above, you may send email to: SEM_Service@cat.com.
If submitting by email, please be sure to include what right(s) you would like to exercise and for which personal information so that we can address your request properly and timely.
We will deal with your request as soon as possible and respond within 15 business days or any other period provided by law or regulation.
Unless prohibited by applicable law or, in certain circumstances, based on mandatory requirements of applicable law, your right to access your personal information may be limited. The reasons why your access may be limited include:
Please note that
Section 9. How do we process the personal information of children?
Our products, applications and services are designed for adults. No child is allowed to create a user account by himself or herself. By using the App, you represent that you are not less than 18 years of age.
Section 10. How will this Privacy Notice be updated?
We reserve the right to amend this Privacy Notice as needed. When we make any changes, we will publish the latest version on this App and indicate the date and/or effective date of any such changes at the top of this Privacy Notice. Please check for relevant updates on a regular basis. If we want to make any material changes, we will present you with a pop-up window when you log in to this App next time, or inform you by way of an announcement on this App. We will also inform you of such changes and choices you may have or actions you may take before such change takes effect. If any change to this Privacy Notice is subject to your consent according to applicable laws, we will comply with such requirements accordingly. You hereby agree that the methods adopted by us under this paragraph are reasonable and sufficient to enable you to understand how we update this Privacy Notice. Unless otherwise stated, the latest effective version of this Privacy Notice applies to our processing of your personal information.
Section 11. How can you resolve a dispute?
If you believe our processing of your personal information has damaged your legal rights or interests, you may contact us promptly. If we fail to reach an agreement on the issue raised by you, you may bring a lawsuit to a competent court in the place where the defendant is domiciled.
Section 12. How can you contact us?
If you have any concerns, opinions or advice on the Privacy Notice, you may contact us through the contact details as stated in Section 8 above.